Hi, I’m Ashley, the one-man show behind Theatre Trove! As a musical theatre fan, this shop is a real passion project. I handle everything myself: from designing the products and dispatching your orders to running the social media and customer services. If it’s part of Theatre Trove, I’m doing it!

The shop was born from my love of all things stagey. My top three musicals? Oliver, The Time Traveller’s Wife, and Matilda, each one packed with heart, unforgettable characters, and stories that stick with you long after the curtain falls. I try to capture that same spirit in every item I create, whether it’s a keyring, badge sticker or something completely new

Theatre Trove is a place for fellow theatre lovers to find something fun, thoughtful, and full of character. Everything’s designed with fans in mind, whether you’re gifting a fellow stagey friend or treating yourself to something special. I’m always working on new ideas and love hearing from customers about what they’d like to see next.

Running this shop means the world to me, and every order supports an independent creator with a big love for theatre. So whether you’re a diehard West End fan or just dipping your toe into musicals, thank you for visiting Theatre Trove. I hope you find something you love!